Tortoise And The Hare: Which Wins In Business?

By Dawn Damico


Have you ever wondered what was better: Patience or Persistence?

First, let's find out what persistence means: "Persistence" is the "firm or obstinate continuance in a course of action in spite of difficulty or opposition..."

For a business owner, "Persistence" can be worn like a badge of honor. When you're persistent, you're sort of extending the myth of the rugged explorer, navigating unchartered waters, to prove to everyone that the world is not flat and that something better is waiting just beyond the horizon.

However, another great mind, Napoleon Hill, also talked about persistence...but a little differently. He said, "The majority of men meet with failure because of their lack of persistence in creating new plans to take the place of those which fail..."

However, the danger lies in embracing that persistence at the expense of listening to the signals around you why something may not be working.

So what does that mean?

Look at that definition of Persistence again. "...the firm or obstinate continuance..." What do you think of a person who is "obstinate?" The words associated with someone who is obstinate are: stubborn, bullheaded; inflexible, unyielding and perverse. Think about that for a minute.

Not exactly words that would describe a person who is supposed to be a visionary...an entrepreneur, right?

So...is it possible that being "persistence" or "obstinate" could actually get in your way?

After all, I'm sure that there were plenty of folks who were obstinate about the future success of the automobile, desperately clinging to the manufacture and sale of buggy whips. Where will persistence get you if you fail to see the bigger picture?

Is there a better way? Is there a way not so cluttered with ego?

Now...were you paying attention to what I just said? I didn't say that giving up was the only way. I simply said that by taking the time to listen to your gut and the soft (and sometimes loud) clues all around you, then you may find an even better, easier, and faster way to accomplish what you want and sometimes even more.

What do you need to do this? Patience

That is the "capacity to accept or tolerate delay, trouble, or suffering without getting angry or upset..."

Moving toward success in your business with Patience allows you to go into a "zen" rhythm. Some people have no tolerance for patience. They feel that by being patient, they are being passive, and the result will be that they get taken advantage of, or they will miss out on an opportunity.

Moving toward success in your business with Patience allows you to go into a "zen" rhythm. Is patience the same as being passive?

In fact, being patient as you build your business takes an enormous amount of confidence and faith...and power. You have to know beyond all doubt that your product and your service are needed by the market.

It may take longer than you originally hoped; the path you take to get to your goal may not be what you originally mapped out; but because you are patient, confident, and have the ability to be flexible in your approach and adjust your sails as different and better opportunities present themselves, you can become successful.

Trust me...I have some experience with this. That confidence you need can be tough to hang onto. Especially when "life" pulls the rug out from under you.

I've been there!

But even when that challenge presents itself; even when it seems to be taking an eternity to get where you're going; if you go through the steps of the process with patience you can enjoy the journey, and get the most value from the challenges you face.

Ask yourself: If you knew that you couldn't fail; that your success was inevitable...what would you do right now?

Would you focus more on the core business or busy work? Would you embrace the tools and training you needed to get to the next level? Would you create that product, write that book, or reach out and call those potential clients that showed some interest in your services?

There are always a thousand reasons why we "can't" do something; reasons why it won't work. Rarely is it really about external factors.

Be patient...with yourself and with your business.

Set your goals; form good habits to get to those goals, and enjoy every step along your journey!

For more on How to be successful in business, check this video out: http://www.youtube.com/watch?v=vP7xkLPqv6I




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