Subliminal Messaging In A Modern World

By Shannon C. Raskin


Subliminal messages have long been discussed, criticised, debated, dismissed.. yet in our modern society there are so many different applications, and despite conflicting evidence for their ability to influence the human mind, still they are used - especially within the media around us.
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Subliminal software programs can be beneficial in improving grades according to Dr. Kenneth Parker of the Journal on Counseling Psychology. Parker performed a study on college students in which he placed them in two groups, A and B. One group received these messages before they attended classes while the other group didn't receive the any messages. Parker concluded that the group of college students who received the subliminal messages improved their grades by one grade average as opposed to the other group.

When a person listens to subliminal audio's containing positive affirmations, they're more motivated to quit smoking and this works better than most smoking cessation products. Dr. Lloyd Silverman, a psychologist at New York University, has studied the benefits of subliminal audio messages for 20 years and he conducted a study in which he gave subliminal audio messages to one half of the group. He found that 65% of the people who received audio messages no longer smoke.

Hidden text.This is another common type of subliminal message. The idea is to hide a word in an advertising poster, perhaps make letters out of stems of grass, flowers, or other patterns within the poster.The idea is to spell a word out - commonly it is "sex", which appeals to the mind, and makes a connection within the brain of the consumer, and hopefully helps the consumer to associate positive feelings towards the brand.There is also a lot of instances of cartoons, and children's programs including such messages, but this is rumored to often be the work of the designer as a joke rather than directly the intention of the movie house.Audio messages.Typically when audio is referred to as a subliminal message, it is meant that the voice is either hidden behind the backing music, or that it is moved to a higher sound frequency, often just on the edge of human hearing.

The idea here is that the transmission is still intercepted by the subconscious mind and impacts upon the brain without the conscious mind hearing.The implications and uses for this type of subliminal embedding are not so much for advertising, but there are reports of musicians implanting suggestions.. sometimes less than savory, in their music. Although this is heavily debated and more often just coincidence of the song sounding similar when played backwards but usually not containing a deliberate hidden message. The main way that audio is used is as a tool for self development. There is a huge home industry now around using subliminal messages for self improvement - the idea being that you can listen at home, to positive subliminal messages and rewire the negativity in your mind into positivity to help you to change your outward behavior, your habits and belief systems




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